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Roku Number, ESPN Viewing History Not Protected Data: Ninth Cir.

November 30, 2017, Bloomberg BNA

Ani Gevorkian is quoted in a Bloomberg BNA article regarding the Ninth Circuit’s ruling in a case involving the disclosure of user app data to a third-party. According to Gevorkian, this is the Ninth Circuit’s adoption of the majority view that such data isn’t Personally identifiable information (PII), and “further isolates the First Circuit’s decision in Yershov v. Gannettas an outlier." She adds, “By reducing ambiguity around what qualifies as PII, this decision permits content and video providers, especially small or early-stage companies, to continue innovating in this space."

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