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Rob Hunziker specializes in copyrights, trademarks, and related intellectual property and advertising issues. His work covers all aspects of intellectual property, from creation to protection to enforcement. Mr. Hunziker has represented clients in dozens of intellectual property litigation matters before federal courts and the Trademark Trial and Appeal Board. He regularly conducts worldwide intellectual property due diligence, builds and maintains global trademark portfolios, and guides clients through enforcement, anti-counterfeiting, and advisory matters.


  • Shipping Trademark and Sporting Goods Trademark Litigations – Defending one of the world’s largest e-commerce businesses in suits alleging infringement of shipping company trademarks and infringement and counterfeiting of sporting good company trademarks.
  • Gaming Trademark and Trade Secret Litigation – Represented a leading gaming company in trademark, trade dress, and trade secret in litigation filed against company formed by former employees. Attained successful resolution shortly after summary judgment rulings.
  • Supreme Court Copyright Brief – Drafted amicus brief on behalf of the Copyright Alliance, supporting even-handed application of copyright laws to governmental and private entities.
  • STEM Organization Trademark Litigation – Led litigation team in defeating trademark infringement allegations levied against client STEM organization by successfully cancelling the asserted marks in counter-proceedings before the Trademark Trial and Appeal Board.
  • Communication Technology Trademark Dispute – Represented multinational consumer communication technology company in dueling opposition proceedings against a gaming company before the Trademark Trial and Appeal Board.
  • Automotive Services Trademark Litigation – Representing well-known automotive services company in dozens of trademark litigation proceedings across the country, as well as in proceedings under ICANN’s Uniform Domain-Name Dispute-Resolution Policy.
  • Copyright Royalty Litigation – Litigated prevailing copyright royalty claims of the Public Broadcasting Service and its member stations in proceedings before the Copyright Royalty Board.
  • Auto Parts Trademark Litigation – Defended large auto parts company against trademark infringement claims and preliminary injunction proceedings.
  • Hasidic Jewish Community Trademark Dispute – Provided trademark counseling for a Hasidic Jewish community in federal-court proceedings to confirm an arbitral award arising from a trademark dispute.
  • False Advertising Appellate Strategy – Advised appliance maker on appellate strategy in response to trial court false advertising rulings.

Enforcement and Pre-Litigation

  • Pharmaceutical Trade Dress Dispute – Prepared trade dress complaint and preliminary injunction motion on an expedited basis on behalf of a major pharmaceutical company, resulting in revisions to the challenged trade dress without the need for litigation.
  • Automotive Services Trademark Enforcement – Routinely enforcing well-known automotive services organization’s trademark rights.
  • Cosmetics Trade Dress Enforcement – Represented leading cosmetics company in successful enforcement of trade dress rights against maker of competing cosmetic product.
  • Pharmaceutical Trade Dress Enforcement – Advised pharmaceutical company in successful enforcement of trade dress rights against confusingly similar marketing materials.
  • Television Show Enforcement – Represented research institute in protecting the trademark of a Peabody Award-winning electronic communications project against an unauthorized use by a television show.
  • Anti-Counterfeiting Enforcement – Assisting multinational consumer goods organization in enforcing trademark rights against counterfeits.

Counseling and Portfolio Management

  • Consumer Electronics Counseling – Representing one the world’s largest consumer electronics companies in a variety of offensive and defensive counseling matters involving trademark and advertising issues.
  • Global Trademark Portfolio Management – Manage global trademark portfolios for a wide range of companies and organizations, such as biological product manufacturers, trade organizations, research institutions, and financial services companies.
  • Anti-Counterfeiting Audits – Conducting anti-counterfeiting audits for content-focused organizations, such as publishing companies.
  • Gray Market Advice – Assisting consumer products companies in preventing unauthorized gray market importation, including by obtaining Lever-rule protection via U.S. Customs and Border Protection.

Mergers, Acquisitions, and Other Diligence

  • Technology Company Diligence – Advised one of the world’s premier technology company regarding trademark and copyright considerations for launches of new entertainment services.
  • Therapeutic Drug Diligence – Provided trademark counsel to the underwriters in a $144 million global offering of ordinary shares for a France-based company developing therapies for rare forms of cancer and orphan diseases using a novel technology to encapsulate therapeutic drug substances inside red blood cells.
  • Dietary Supplement Diligence – Evaluated trademark considerations for a global consumer products manufacturer’s acquisition of a dietary supplement maker.
  • Transportation Services Diligence – Advised operator of bus and coach services on sale of North American division to private equity entity.
  • Beverage Device Diligence – Conducted diligence regarding trademark aspects of proposed joint venture between makers of beverages and related devices.
  • Electrical Solutions Diligence – Provided trademark analyses for education and media company’s acquisition of a manufacturer of electrical solutions for workspace, architectural lighting, and electrical components.

Pro Bono

  • Eleventh Circuit Brief – Drafted Eleventh Circuit amicus brief on behalf of the Copyright Alliance in support of copyright protections for authors, composers, journalists, filmmakers, artists, and other creative individuals and small businesses.
  • Joint Venture Planning – Advised nonprofit golf organization on IP aspects of joint venture to provide golf-related scholarships.
  • Anti-Counterfeiting Enforcement – Assisted a prominent animal welfare organization in shutting down counterfeit webpages aimed at diverting donations from the organization’s annual charity event.
  • IP Negotiations – Guided a children’s advocacy and educational organization in IP negotiations with a former affiliate.
  • Trademark Registration – Obtained federal trademark registrations for a global sustainability organization.
  • Veteran Appeal – Achieved a remand order from the U.S. Court of Appeals for Veterans Claims over the denial of a Coast Guard veteran’s benefits.
  • Copyright Registration – Helped a young artist secure trademark and copyright protections for the cornerstone properties of a planned comic book company.

Memberships and Affiliations

  • Giles S. Rich American Inn of Court
  • International Trademark Association
  • American Bar Association, Section of Intellectual Property Law