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Laura Kim draws upon her experience in senior positions at the Federal Trade Commission to advise clients across industries on complex advertising, privacy, and data security matters. She provides practical compliance advice and represents clients in FTC and State AG investigations. Ms. Kim advises on a wide range of consumer protection issues, including green claims, influencers, native advertising, claim substantiation, Made in USA claims, children's privacy, subscription auto-renewal marketing, and other digital advertising matters. In addition, Ms. Kim actively practices before the NAD, including recent successful resolution of matters for both challengers and advertisers. She co-chairs Covington's Advertising and Consumer Protection Practice Group and participates in the firm's Internet of Things Initiative.

Ms. Kim re-joined Covington after a twelve-year tenure at the FTC, where she served as Assistant Director in two divisions of the Bureau of Consumer Protection, as well as Chief of Staff in the Bureau of Consumer Protection and Attorney Advisor to former Chairman William E. Kovacic. She worked on key FTC Rules and Guides such as the Green Guides, Jewelry Guides, and the Telemarketing Sales Rule. She supervised these and other rule making proceedings and oversaw dozens of the Commission’s investigations and enforcement actions involving compliance with these rules. Ms. Kim also supervised compliance monitoring for companies under federal court or Commission order.

  • Represents multiple clients in FTC and State Attorneys General investigations involving privacy and data security issues for connected devices.
  • Represents major consumer products manufacturers in advertising and data security investigations brought by the FTC and State Attorneys General.
  • Advises clients on compliance with recent FTC guidance regarding endorsements, social media influencers, and native advertising.
  • Counsels multinational clients on environmental marketing claim substantiation, including use of seals and certifications.
  • Represented large publicly-traded company executive in FTC investigation involving individual liability under the FTC Act.
  • Successfully challenged unsubstantiated food and health-related claims before the NAD.
  • Represents multiple clients in FTC investigations involving substantiation, testimonials, and auto-renewals.
  • Advises Ed Tech providers on FERPA, COPPA, and state student privacy laws.

Pro Bono

  • Ms. Kim managed the operations of the northeast office of the Neighborhood Legal Services Program in Washington. She supervised all staff and case matters.    
  • Represented clients in housing litigation and Social Security proceedings.    

Memberships and Affiliations

  • American Bar Association, Antitrust Section, Consumer Protection Committee, Member

Previous Experience

  • Federal Trade Commission, Chief of Staff, Bureau of Consumer Protection; Assistant Director, BCP Division of Enforcement; Assistant Director, BCP Division of Marketing Practices; Attorney Advisor to Chairman William E. Kovacic; Attorney, BCP Division of Marketing Practices
  • U.S. Department of Education, Deputy Chief Enforcement Officer